If theres one thing that no business can survive without, it’s customers and if I were a hosting company looking for some big name clients I’d be looking to get sites like TechCrunch on board.
I can only guess at the amount of data used by a site like TechCrunch on a monthly basis. We burn through between 800 Gigs and 1200 Gigs depending on the submission at Daily Shite and our traffic is nowhere near as large as theirs.
If you were a hosting company trying to get TechCrunch to move to your dedicated servers what would you do to bring someone like Michael Arrigntons attention to your service?
For a company called Storm, the answer is to take out Google Ads targeting Arrington directly.
Check out the image of the add I saw on Shooting At Bubbles earlier this morning.
Storm appear to be going all out in their attempt to garner Arringtons attention as a quick search for “Mike Arrington” on Google shows:
What do you think? Would this be effective in getting your attention? Would ads like this spur you to give a different service a chance? Will it work for Storm?
Posted by Paul to Paul O'Flaherty, 2010. | Permalink to Advertising for Arrington
